GoHenry Cookie Policy: The Short & Sweet Version
Last updated: 2nd July 2026
Before diving into the details, here is the baseline of how we handle your data:
- You are in control: We only use optional cookies if you say it’s okay.
- Your privacy matters: You can change your mind and adjust your settings at any time.
- We’re transparent: Want to know exactly how we use your data? Our full Privacy Notice has you covered.
- We do not use any third-party tracking, advertising, or targeted ad networks inside the GoHenry app. Any data we look at is strictly used for analytics to improve the app experience for you and your family.
1. What actually is a cookie?
Think of a cookie as a tiny digital memory chip. When you visit our website or app, a small text file is saved to your browser or device.
The next time you visit us, these chips help our system recognise your device. This is how we remember your preferences, separate your experience from other users, and make sure our content fits what you need.
We also use "pixel tags" (sometimes called web beacons or clear GIFs). These are tiny, invisible graphics placed on web pages or in our emails. They help us see if you’ve opened an email or interacted with certain content, allowing us to send you more relevant updates.
An SDK is essentially the app version of a cookie. It does the exact same job, but inside our mobile app instead of on a website. It helps us remember your settings, keep the app running smoothly, and understand how the app is being used so we can make it better for your family.
2. The different types of cookies we use
Cookies do a lot of heavy lifting behind the scenes to make your GoHenry experience smooth. They generally fall into two categories based on who puts them there:
- First-party cookies: These are set directly by GoHenry.
- Third-party cookies: These are placed by trusted partners working on our behalf to help us with analytics, performance, and relevant advertising.
How long do they stay?
- Session cookies: These are temporary. They do their job while your browser is open and delete themselves the second you close it.
- Permanent cookies: These stay on your device after you close your browser. They help us recognise you when you come back, so you don't have to reset your preferences every time.
3. The four categories of cookies
To keep things clear, we group our cookies into four straightforward buckets. Every cookie we or our partners use falls into one of these:
| Cookie Type | What it does | Why we use it |
|---|---|---|
| Essential | The absolute basics required to keep our site running safely and securely. | Without these, the website simply wouldn't work. |
| Functionality | Remembers choices you make (like your username or language). | Saves you time and customises your experience. |
| Analytics & Performance | Tracks how visitors move around the site and where they might get stuck. | Helps us spot bugs and improve our platform for everyone. |
| Targeting & Advertising | Keeps track of the pages you visit and links you follow. | Ensures the updates or ads you see from us actually match your interests. |
For a full list of all the cookies and tracking technologies we use, please see the table at the bottom of this page.
4. What about in-app tracking?
We carry the same privacy promises over to our GoHenry mobile app. Just like on our website, we use certain tools to understand how you interact with our app so we can keep making it better.
If you choose to turn off tracking, the app will still work completely normally for all your payments and account features. We simply switch off our internal analytics tools behind the scenes.
If you keep tracking turned on, it helps us see which features you and your kids enjoy, allows us to fix bugs much faster, and ensures the tips and updates you see match your interests.
We do not use any third-party tracking, advertising, or targeted ad networks inside the GoHenry app. Any data we look at is strictly used for analytics to improve the app experience for you and your family.
A note for iOS users: If you are on an Apple device, you will also see Apple’s standard App Tracking Transparency (ATT) prompt. Your privacy choices within the GoHenry app come first, and Apple’s prompt acts as an extra layer of privacy control on top of it.
How to manage or delete cookies
We use cookies to make sure our website and app work smoothly for you and your family. Some cookies are essential. We can’t run the website without them. Others are optional, meaning we only use them if you agree, and you can change your mind at any time.
When you visit our site, you’ll see a notice letting you choose your cookie preferences. You have total control over these optional settings, but please keep in mind that turning them off might affect how the site works. For example, you might have to re-enter information, or you won't see personalised content.
Managing your preferences
- In the app: You can control non-essential tracking at any time via your app settings page.
- On the web: You can update your preferences right here or change your settings directly in your internet browser.
Most browsers let you choose your level of privacy. This allows you to:
- See your stored cookies and delete them one by one.
- Block cookies from third parties or specific websites.
- Block all cookies from being set.
- Automatically delete all cookies when you close your browser.
Good to know: If you clear or block all cookies, website functionality will be limited, and any preferences you previously saved (like opting out) will be reset.
For help managing cookies on popular browsers, use these guides:
How to opt out of targeted ads
You can opt out of seeing targeted ads from us and our advertising partners by visiting Your Online Choices.
Please note that opting out doesn't mean you will see fewer ads when browsing the web; it just means the ads you do see won't be tailored to your interests. You can also learn more about your options via the Digital Advertising Alliance.
Changes to this policy
As GoHenry grows, this policy will evolve. We will post any updates right here on this page, so feel free to check back from time to time. If we make any major changes, we will always reach out to let you know via email or an in-app notification.
Cookies set in the past
If you decide to disable a cookie, we may still use the data collected by that cookie before you changed your preference, provided we have a legal right to do so. However, we will immediately stop using that disabled cookie to collect any new information.
Contact us
If you have any questions about this policy, or your privacy in general, we are always here to help.
- Email us: [email protected]
- Call us: 0330 100 7676
Cookies and similar technologies used on our marketing website:
| Cookie ID | What it does | How long it lasts |
|---|---|---|
| Cookies necessary for essential services | ||
| _cfbm | This is a vital security cookie used to spot and block automated, malicious traffic (bots) | Session to two years |
| CookieConsentPolicy; LSKey-c$CookieConsentPolicy | These cookies simply remember the choices you made on our cookie banner. | Deleted after one year |
| promotion | This cookie remembers if you’ve already seen or closed a promotional banner or special offer on our site. | Deleted after one day |
| -test-amp-cookie-tmp | This is a temporary testing cookie that checks if your mobile browser supports cookies. | Deleted after one day |
| BrowserId_sec; BrowserId | These cookies securely and temporarily tell our help pages that your browser is the one making the request | Deleted after one year |
| X-Salesforce-CHAT | This cookie is essential for our live chat feature. It allows you to talk directly to our Member Services team, keeping your chat window connected and active even if you refresh the page while we're helping you | Deleted after one day |
| Functionality Cookies | ||
| vuid | This cookie is used by Vimeo and allows the video player to work smoothly | Deleted after two years |
| Performance / Analytics Cookies | ||
| ga, gid, gat, gatUA-*, ga57SB48PYXH, AMPTOKEN | Used to distinguish unique users, it anonymously tracks how visitors move around the website | Deleted after two years |
| _gclxxxx | Tracks conversions and attributes your signup or visit to an ad campaign you may have clicked on Google. | Deleted after two years |
| _uetvid | Tracks user interaction and conversion metrics from our Microsoft/Bing marketing campaigns. | Deleted after two years |
| mp*mixpanel, _mpoptinout_* | Tracks user behavior, clicked items, and screen flows on the site to help us optimise the product experience and remember your tracking preferences. | Deleted after two years |
| pkses, pkid | Used to recognise visitors, track user paths across the site, and measure active sessions securely. | Deleted after two years |
| adal, adalid, _adalses, _adalcw, _adal_ca | Monitors real-time application performance, website speeds, and attributes TV/media marketing response rates. | Deleted after two years |
| __pdst | Used for tracking audio/podcast ad attribution and measuring marketing campaign effectiveness. | Deleted after two years |
| pinunauth | This cookie is used by Pinterest to understand how users who visit our site interact with our Pinterest ads | Deleted after one year |
| JSESSIONID | Used to monitor website performance, load times, and technical errors. | Session Only |
| Targeting Cookies | ||
| criteowritetest, ctotldtest, cto_bundle, uid | Used for behavioral retargeting. It tracks your browsing habits to serve relevant GoHenry ads on third-party websites and checks if your browser supports cookies. | Deleted after 1 day (for tests) or 1 year (for user IDs) |
| tfpai, tfpsi | Tracks user interactions with outstream video ads served via the Teads advertising network to measure campaign success. | Deleted after 1 day |
| pinterestct_ua | Measures the conversion rates of GoHenry ad campaigns running on Pinterest and helps build custom advertising audiences. | Deleted after 1 year |
| ttp, ttenablecookie | Used by the TikTok Pixel to track user conversions from TikTok ads and map campaign performance. | Deleted after 389 days |
| browser_data | Collects browser and device characteristics to optimise ad rendering and campaign attribution across its delivery network. | Deleted after 389 days |
| A3, IDSYNC | Used by Yahoo to build user interest profiles, deliver target ads, and sync anonymised user IDs across external advertising exchanges. | Deleted after 1 year |
| Cf, cnac, cip, gdpr, callback, car | A shared identity service used to sync local privacy choices across multiple programmatic ad systems. | Deleted after 1 day |
| gatgtag*, gclid, clickid, FPLC, utmterm, utmsource, utmcampaign | Tracks ad click identifiers (gclid), logs incoming traffic sources (utm_), and manages data pacing to accurately attribute registrations to our Google campaigns. | Deleted after 89 days |
| _fbp | Used by Facebook to deliver behavioral advertisements and track user conversions from campaigns running on Facebook or Instagram. | Deleted after 89 days |
| GLAM-SID, GLAM-JID, GLAM-AID, _jstate, ln_or | Used by the Hybrid Theory ad network to map audience groups, manage ad display frequency caps, and evaluate post-click activity. | Deleted after 29 days or 1 year (depending on the unique profile parameter) |
| Ccuid | Used to manage and track cross-device user identifiers for targeted marketing networks. | Deleted after 29 days |
| C, tuuid, tuuid_lu | Syncs user profiles and anonymised IDs across multiple ad exchanges to facilitate real-time bidding for ad spaces. | Deleted after 1 year |
| CMPRO, CMID, CMPS, CMTS | Collects anonymous data on user visits to match user IDs across different ad providers for targeted programmatic ads. | Deleted after 89 days |
| KRTBCOOKIE_xxxx, PugT | Syncs unique cookies across ad networks to ensure accurate programmatic ad delivery and measurement. | Deleted after 29 days |
| CONSENT, VISITORINFO1LIVE, YSC | Tracks video bandwidth, stores user embedding preferences, and measures ad views on YouTube videos embedded on our site. | Deleted after 4 years |
| uuid2, anj | Contains a unique randomly generated ID to enable targeted advertising and track when a user interacts with an ad. | Deleted after 89 days |
| data-c-ts, data-c, visitor-id | Used by the Yahoo! Bing contextual ad network to track user sessions and deliver contextually relevant ads. | Deleted after 29 days |
| tuuid, tuuid_lu, um, umeh | Anonymously tracks user ad impressions, clicks, and conversions across independent publisher networks. | Deleted after 89 days |
| Demdex, dpm | Helps match anonymised user profiles across multiple third-party data management platforms to improve ad targeting. | Deleted after 6 months |
| kuid | Collects behavioral data across multiple sites to create data management platform (DMP) audience segments for ad campaigns. | Deleted after 6 months |
| _uetsid | A session tracking cookie used to measure conversions and user engagement from Bing search ads. | Deleted after 89 days |
SDKs and similar technologies used in-app:
| Name | What it does |
|---|---|
| Necessary for essential services | |
| Adyen | Processes secure payments |
| Apple Pay/ Apple wallet | Enables payments and digital wallet integration |
| Google Pay/ Google wallet | Enables payments and digital wallet integration |
| Google Play Services | Built-in android service required to securely process Google Pay transactions |
| Socure DocV + Device risk | Used for secure identity verification and fraud prevention |
| Firebase core | Connects the app to Google firebase to allow core app services to run efficiently |
| Firebase messaging | Delivers push notifications and alerts to devices |
| Google Utilities | Ensures stability and correct performance of google and firebase services |
| Screen Protector | A security feature that prevents sensitive information from being accidentally captured in screenshots or screen recordings |
| fast_contacts | Assesses device’s contact list to power our peer-to-peer contacts feature |
| Salesforce messaging in-app | Powers our Money Mentor live in-app support chat, allowing users to communicate with customer support |
| LiveKit | Provides underlying real-time communication infrastructure required to operate live chat smoothly |
| Firebase remote config | Fetches feature settings from Firebase (eg promo codes, seasonal themes, feature flags) |
| Performance/ analytics | |
| Amplitude Analytics | Records product usage and app sessions |
| Amplitude Experiment | Decides which version of a feature a user sees (A/B tests) |
| Firebase Analytics | Google’s analytics for app usage and screen views |
| Firebase Performance | Measures how fast network requests are |